User experience design has become one of the most powerful growth levers in iGaming. Every click path, prompt, and friction point is carefully optimised to improve conversion, session length, and lifetime value. That optimisation is commercially rational and, in most markets, entirely legal. But there is a growing disconnect between how UX is treated internally
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Much of the ESG conversation still circles around energy efficiency, carbon offsets, and the compliance paperwork that comes with them. All necessary, but far from the full picture. The “S” in ESG, social impact in iGaming, is where values meet people. It is about how operators treat players, staff, and the communities around them. Right
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We talk a lot about governance in iGaming … licensing, audits, compliance checklists. But what about the people on the other side of the screen? That’s where the “S” in ESG deserves the spotlight in the form of player protection in iGaming. Player protection has grown into a non-negotiable. Regulators expect it. Players demand it.
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In 2026, ticking the responsible gaming box isn’t enough. The question isn’t anymore “Do you have safer gambling tools?” It’s straight-forward: “Does your player protection strategy actually work?” Because when it comes to ESG, this is the real litmus test. Not your carbon credits or how sleek your sustainability report looks—how your platform engages, supports,
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Think about a phrase that sounds good, witty, visionary and smart. Spotlights on: here comes “Sustainable Gambling Strategy”. The question is though – what does this actually mean in reality, in a real-world business context? As a matter of fact, the term “sustainability” gets thrown around a lot more lately in iGaming. Usually in vague terms,
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In iGaming, making players stick around is the name of the game. But not all player engagement tactics are a win. Bonuses, VIP perks, reactivation emails … they’re baked into how platforms keep players around. When they’re done right, great. When they’re done wrong? They don’t just fail. They break trust. And that’s where alarm
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Why is it so hard to walk away from a shiny bling-bling slot, or a quick-fire sports bet, even when you know you probably should? It’s not just the game design or the odds. It’s the ecosystem around it: CRM systems, personalized offers, and loyalty hooks … all working together to pull players back in.These
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Success in iGaming used to mean one thing: growth at all costs. Straightforward. But the landscape has shifted. Regulators are cracking down, investors are asking harder questions, and players are becoming more selective about where they play—and who they trust. In this new environment, ethical iGaming practices aren’t a nice-to-have. They’re fast becoming the foundation
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Corporate sustainability reporting just got real. Like real, real.With the EU’s Corporate Sustainability Reporting Directive (CSRD) taking effect, iGaming operators active in regulated EU markets are facing a serious shift.This isn’t a checklist update. It’s a full-blown change in how businesses prove their ESG maturity to regulators, investors, and the public¹. Since January 1st, 2025,
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Let’s be honest—most ESG talk in iGaming used to feel like filler. Vague mission statements. Polished PDFs no one reads. A couple of self-exclusion tools buried somewhere in the footer. But in 2025, that just doesn’t cut it anymore – safer gambling and ESG aren’t nice-to-have. They’re becoming more and more the new golden standard
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