When iGaming companies talk about ESG, the spotlight usually lands on operators and game providers. But what about the third pillar of the ecosystem … affiliate marketing? Despite driving massive volumes of traffic, conversions, and revenue, affiliate networks often escape scrutiny in social, and governance strategies. It’s time to fix that. Responsible affiliate marketing is
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When people think about safer gambling, they picture operators and regulators. But the real enablers often work behind the scenes. Who are they? Spotlight on: B2B responsible gambling tools: from AI detection systems to self-exclusion APIs are quietly reshaping the player protection landscape. And in 2026, the pressure is on! Regulators are further tightening standards,
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iGaming governance trends aren’t just about compliance anymore, they’re about survival. In an industry defined by risk and reputation, governance is emerging as the true performance differentiator. ESG is no longer siloed in sustainability departments, it’s reshaping how executive teams and boards make decisions, allocate capital, and define trust. From tying CEO bonuses to sustainability
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The sustainability game is changing and it’s also affecting the iGaming industry. Just think about the evolution of compliance: what was once seen as optional is now becoming a core expectation from regulators, investors, and players alike. The reality in 2026 is that ESG isn’t just about avoiding fines. It’s about aligning long-term business success
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We’re proud to share that we are now officially recognized as a licensed NGO in Austria: ESG iGaming – Verein zur Förderung ethischer Glücksspielpraxis. What does that mean for our mission? This isn’t just a legal formality. In fact, it’s a defining step in how we operate, who we answer to, and what we stand
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800,000 players. Names, banking details, ID cards … leaked. An ESG failure in iGaming, where you would think about a big backlash and huge fines.The reality: No apology. No fines. No accountability. In March 2025, a major player in the online gambling industry — Merkur, operating under Cashpoint Malta Ltd. with a German GGL license
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When people talk about ESG in iGaming, sustainability and responsible gambling often take center stage. Yet, without strong governance, even the best environmental and social initiatives can fall apart. Regulatory clarity, corporate transparency, and ethical decision-making aren’t just checkboxes, in fact, governance in iGaming is the foundation for long-term success. In an industry where trust
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